{"id":44696,"date":"2018-02-13T03:01:00","date_gmt":"2018-02-13T03:01:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=44696"},"modified":"2025-03-24T10:12:20","modified_gmt":"2025-03-24T14:12:20","slug":"valentines-day-roses-supply-chain-issues","status":"publish","type":"post","link":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2018\/02\/13\/valentines-day-roses-supply-chain-issues\/","title":{"rendered":"Would 200 million roses by any other name smell as sweet?"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

This year, Valentine\u2019s Day spending is expected to reach nearly $20 billion<\/em>. With the exception of Christmas, Valentine\u2019s Day is the holiday that consumers are most depending on the supply chain to operate without hiccup. If you order a gift for your significant other it has<\/em> to be there by the big day. Having it delivered the day of is even more stressful, creating a small window of success. Consumer happiness is dependent on retailers\u2019 ability to get the right product to the right place at the right time \u2013 February 14th<\/sup> above almost any day.<\/p>\n\n\n\n

According to the National Retail Federation\u2019s statistics, 54.7 percent of U.S. adults will spend $4.7 billion on jewelry, $3.7 billion on a nice evening out, $2.0 billion on flowers, $1.9 billion on clothing and $1.8 billion on candy. The average consumer will spend over $140 celebrating the holiday. For many of those 130+ million adults, flowers will play some role in their celebration.<\/p>\n\n\n\n

In fact, nearly 200,000,000 roses will be gifted on valentine\u2019s day \u2013 enough when laid end to end would circumnavigate the globe more than two times! If you think getting 200 million roses from where their grown to millions of people\u2019s doorstep within a +\/- 12 hour delivery window sounds like a nightmare\u2026 you\u2019re not far off. Fortunately, modern supply chains are up to the task!<\/p>\n\n\n\t\t

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Each year, nearly 800 million cut flower stems were inspected by US customs from January 1st<\/sup> to February 14th<\/sup>, 200 million of which are roses. The most critical aspect of their transport is the \u201ccold chain,\u201d a temperature controlled supply chain that contains an unbroken sequence of refrigerated production, storage and distribution activities. Without the proper temperature, the flowers will bloom and fade before they can be enjoyed by their intended recipient. If there is an interruption in the cold chain, there can be a loss of vase life for the flowers of up to 40 percent!<\/p>\n\n\n\n

Journey of a Valentine\u2019s Day Flower:<\/p>\n\n\n\n