{"id":44701,"date":"2014-11-11T03:23:00","date_gmt":"2014-11-11T03:23:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=44701"},"modified":"2025-03-04T05:56:15","modified_gmt":"2025-03-04T10:56:15","slug":"making-black-friday-a-retail-success","status":"publish","type":"post","link":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/","title":{"rendered":"Making Black Friday a Retail Success"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

With many stores opening early on Thanksgiving Day, spurred by consumer demand, it\u2019s obvious that meeting the needs of customers earlier is integral to retailers hoping for a prosperous holiday season.<\/p>\n\n\n\n

Retailers can no longer risk having closed stores on Thanksgiving. Robert Antall, managing partner of Consumer Centric Consulting, puts it bluntly<\/a>: “Opening on Thanksgiving has become a competitive necessity for most retailers. If your competition is open, you have to be open as well or lose market share.”<\/p>\n\n\n\n

But what does it take to make Black Friday a success?<\/p>\n\n\n\n

Bargain Previews<\/h2>\n\n\n\n

Retailers understand that the months of planning that go into their Black Friday preparations are mirrored by bargain hunters keen to find the best deals. Retailers have begun Black Friday deals as early as the first week of November to tease customers before the biggest deals after Thanksgiving. Some offer sneak peeks at the Black Friday circular<\/a> via social media to allow shoppers the chance to work on their shopping list ahead of time. It\u2019s working! Nearly $150 million<\/a> was generated on the back of social media campaigns. Black Friday is shifting to Black November.<\/p>\n\n\n\n

Promotions also entice consumers to try something different. Retailers will deliver additional savings to customers who use tap-to-pay<\/a> services this year. And high priced tech toys, including laptops, tablets and 4K TVs are expected to reach record low prices, as the market has grown saturated with affordable options.<\/p>\n\n\n\n

Taking Care of Employees<\/h2>\n\n\n\n

For many full-time workers, earlier openings on Thanksgiving come at a cost. It\u2019s also incurred by retailers who want to make the holiday as productive and happy as possible to a growing workforce. Companies strive to make the holiday a bit brighter for employees working on Thanksgiving and Black Friday, going so far as to offer holiday pay, Thanksgiving dinner on-site<\/a>, merchandise discounts and shopping sprees<\/a>.<\/p>\n\n\n\n

There is a concerted effort to relieve full time workers during this time of year through seasonal hires as well. The biggest holiday retailers are already employing upwards of 70,000 seasonal and part-time workers<\/a>. The good news for those workers goes beyond a timely income, as companies retain anywhere from 20-40 percent of seasonal employees.<\/p>\n\n\n\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"A<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"A<\/div><\/a>\n\t\t\t\t
White Paper<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\t12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Get the low-down on the secrets retailers and manufacturers need to know about inventory optimization. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n

Omni-Channel Options<\/h2>\n\n\n\n

Though Cyber Monday still reigns in terms of e-Commerce, Black Friday is experiencing its own online shopping demands from customers using technology to order what they desire. However, customers are looking for more comprehensive buying options and support. The ability to buy online and pick up in-store or easily interface between coupon sites and websites is integral to customer satisfaction.<\/p>\n\n\n\n

It comes down to employee training and supply chain foresight. Even seasonal staff should be aware of basic production processes, so they can aid in speedy delivery and purchase. As consumers grow smarter about supply chain and how best to receive what they want when they want it, it\u2019s imperative that a retailer\u2019s supply chain begins Black Friday preparations months in advance. It\u2019s why retailers are giving away competitive pricing earlier, beginning holiday sales sooner, and investing more in seasonal hiring practices and omni-channel integration.<\/p>\n\n\n\n

Want to learn more? Click the button below to download our white paper, “The Five Ws of Inventory Sourcing and Allocation in Omni-Channel World.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Justin Spicer outlines what it takes for Black Friday to be a logistical success.<\/p>\n","protected":false},"author":22,"featured_media":35125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3540,3776,3514],"class_list":["post-44701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inventory-management","tag-omnichannel","tag-commerce"],"acf":[],"yoast_head":"\nMaking Black Friday a Retail Success | enVista<\/title>\n<meta name=\"description\" content=\"Justin Spicer outlines what it takes for Black Friday to be a logistical success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Black Friday a Retail Success | enVista\" \/>\n<meta property=\"og:description\" content=\"Justin Spicer outlines what it takes for Black Friday to be a logistical success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T03:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T10:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Black Friday a Retail Success | enVista","description":"Justin Spicer outlines what it takes for Black Friday to be a logistical success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/","og_locale":"en_US","og_type":"article","og_title":"Making Black Friday a Retail Success | enVista","og_description":"Justin Spicer outlines what it takes for Black Friday to be a logistical success.","og_url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/","og_site_name":"enVista Australia","article_published_time":"2014-11-11T03:23:00+00:00","article_modified_time":"2025-03-04T10:56:15+00:00","og_image":[{"width":540,"height":360,"url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg","type":"image\/jpeg"}],"author":"enVista Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enVista Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#article","isPartOf":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/"},"author":{"name":"enVista Marketing","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894"},"headline":"Making Black Friday a Retail Success","datePublished":"2014-11-11T03:23:00+00:00","dateModified":"2025-03-04T10:56:15+00:00","mainEntityOfPage":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/"},"wordCount":543,"commentCount":0,"publisher":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#organization"},"image":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg","keywords":["Inventory Management","Omnichannel","Retail"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/","name":"Making Black Friday a Retail Success | enVista","isPartOf":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#primaryimage"},"image":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg","datePublished":"2014-11-11T03:23:00+00:00","dateModified":"2025-03-04T10:56:15+00:00","description":"Justin Spicer outlines what it takes for Black Friday to be a logistical success.","breadcrumb":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#primaryimage","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg","contentUrl":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/why-enVista_retail-page.jpg","width":540,"height":360,"caption":"Two young women wearing sunglasses and casual clothes walk outdoors, smiling and carrying shopping bags. One woman is looking at a smartphone, and the other is looking over her shoulder."},{"@type":"BreadcrumbList","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2014\/11\/11\/making-black-friday-a-retail-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/envistacorp.techyscouts.dev\/en-au\/"},{"@type":"ListItem","position":2,"name":"Making Black Friday a Retail Success"}]},{"@type":"WebSite","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#website","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/","name":"enVista Australia","description":"Enabling Enterprise Commerce","publisher":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/envistacorp.techyscouts.dev\/en-au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#organization","name":"enVista Australia","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#\/schema\/logo\/image\/","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","contentUrl":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","width":348,"height":152,"caption":"enVista Australia"},"image":{"@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/envistacorp.techyscouts.dev\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894","name":"enVista Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","caption":"enVista Marketing"},"description":"enVista was founded by supply chain and technology experts in response to market demand for skilled consulting services. Read posts by our Thought Leaders.","url":"https:\/\/envistacorp.techyscouts.dev\/en-au\/author\/envistamarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/posts\/44701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/comments?post=44701"}],"version-history":[{"count":0,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/posts\/44701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/media\/35125"}],"wp:attachment":[{"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/media?parent=44701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/categories?post=44701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-json\/wp\/v2\/tags?post=44701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}