{"id":47447,"date":"2020-02-24T00:00:00","date_gmt":"2020-02-24T05:00:00","guid":{"rendered":"https:\/\/sticky-highjinx.flywheelsites.com\/uncategorized\/72-of-consumers-indicate-that-personalized-service-is-an-important-factor-in-determining-where-to-shop-according-to-envistas-2020-personalization-special-report\/"},"modified":"2021-10-24T17:05:08","modified_gmt":"2021-10-24T21:05:08","slug":"72-of-consumers-indicate-that-personalized-service-is-an-important-factor-in-determining-where-to-shop-according-to-envistas-2020-personalization-special-report","status":"publish","type":"post","link":"https:\/\/envistacorp.techyscouts.dev\/en-au\/2020\/02\/24\/72-of-consumers-indicate-that-personalized-service-is-an-important-factor-in-determining-where-to-shop-according-to-envistas-2020-personalization-special-report\/","title":{"rendered":"72% of Consumers Indicate that Personalized Service is an Important Factor in Determining Where to Shop, According to enVista\u2019s 2020 Personalization Special Report"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>INDIANAPOLIS &#8211; According to <a href=\"https:\/\/www.envistacorp.techyscouts.dev\/\">enVista<\/a>\u2019s 2020 Personalization Special Report, 51% of the consumers surveyed indicated a personalized and consistent experience across channels is important and 72% of consumers said personalized service from a sales associate is an important factor in determining which store(s) they choose to shop. However, only 34% of retailers indicate that customer identification\/personalization of the customer experience is a top priority for 2020. With consumers\u2019 high expectations for a personalized experience, retailers have opportunities available to differentiate their brand with personalized services and promotions.<\/p>\n<p>enVista CEO Jim Barnes said, \u201cAs consumers \u2018check-in\u2019 on retailers\u2019 e-commerce and mobile sites, they typically receive automated, personalized offers and recommendations based on their previous purchase and browsing history. However, most shoppers are still anonymous prior to check-out in the store, so they don\u2019t receive the same level of personalized service and recommendations that they do online. Personalization is an area of opportunity for retailers.\u201d<\/p>\n<p>enVista\u2019s senior vice president of retail Gene Bornac said, \u201cThe convergence of the physical and digital shopping environment requires a new customer engagement model, and that model begins with personalization. As retail continues to evolve, the transformation is exciting for consumers and retailers alike with new technologies and opportunities arising to enhance the changing customer journey.\u201d<\/p>\n<p>According to the 2020 Personalization Special Report, there are significant gaps between customer expectations for personalization and retailer execution:<\/p>\n<p><strong>Personalized Promotions<\/strong><\/p>\n<ul>\n<li><strong>Customer Expectation: <\/strong>74% indicate that personalized promotions and discounts from an associate would make them likely to choose a store over one that doesn\u2019t offer it<\/li>\n<li><strong>Retailer Capability:<\/strong> 35% have successfully implemented the ability to offer personalized promotions<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Personalized Rewards<\/strong><\/p>\n<ul>\n<li><strong>Customer Expectation: <\/strong>72% are likely to choose a store offering personalized rewards based on customer loyalty over one that doesn\u2019t offer this additional service<\/li>\n<li><strong>Retailer Capability<\/strong>: 32% successfully offer personalized rewards based on customer loyalty<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.envistacorp.techyscouts.dev\/2020-personalization-special-report\/\">2020 Personalization Special Report<\/a>, based on findings from the enVista Consumer Study and the 2020 Customer Engagement Survey, is available for download.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2020 Personalization Special Report reveals why retailers should differentiate their brand with personalized services and promotions.<\/p>\n","protected":false},"author":22,"featured_media":42521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4010],"tags":[],"class_list":["post-47447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>72% of Consumers Indicate that Personalized Service is an Important Factor in Determining Where to Shop, According to enVista\u2019s 2020 Personalization Special Report - enVista Australia<\/title>\n<meta name=\"description\" content=\"The 2020 Personalization Special Report reveals why retailers should differentiate their brand with personalized services and promotions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/2020\/02\/24\/72-of-consumers-indicate-that-personalized-service-is-an-important-factor-in-determining-where-to-shop-according-to-envistas-2020-personalization-special-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"72% of Consumers Indicate that Personalized Service is an Important Factor in Determining Where to Shop, According to enVista\u2019s 2020 Personalization Special Report - enVista Australia\" \/>\n<meta property=\"og:description\" content=\"The 2020 Personalization Special Report reveals why retailers should differentiate their brand with personalized services and promotions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/2020\/02\/24\/72-of-consumers-indicate-that-personalized-service-is-an-important-factor-in-determining-where-to-shop-according-to-envistas-2020-personalization-special-report\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-24T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-24T21:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.techyscouts.dev\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/envista-logo-pr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"72% of Consumers Indicate that Personalized Service is an Important Factor in Determining Where to Shop, According to enVista\u2019s 2020 Personalization Special Report - 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